A growing number of fake hallmarking cases across India have raised serious concerns among gold buyers, with authorities warning that hallmark stamps alone may not always guarantee genuine gold purity.
Recent investigations in Rajasthan reportedly uncovered cases where jewellery made from copper, brass, or lower purity gold was allegedly sold as 22 carat gold using counterfeit hallmark stamps. The incidents have triggered fresh discussions about consumer awareness and the need for stricter verification before purchasing gold ornaments.
Hallmark Alone May Not Be Enough
For years, many consumers believed that a hallmark stamp automatically confirmed the purity and authenticity of gold jewellery. However, experts say fraudsters are now illegally copying hallmark symbols and using fake markings to deceive buyers.
In some reported cases, jewellery with lower gold purity, including 16K or 18K, was allegedly sold as 22K gold by using counterfeit BIS hallmark symbols and fake HUID numbers.
Consumer protection officials warn that fake hallmarking scams are becoming more sophisticated as demand for gold jewellery continues to rise across India.
What Buyers Should Check
Experts advise consumers to carefully verify several details before purchasing gold jewellery:
➤ Check whether the hallmark stamp is clear and properly engraved.
➤ Verify the six digit HUID code through the BIS CARE mobile application.
➤ Ask the jeweller to show valid BIS registration details.
➤ Avoid deals where gold prices appear unusually cheap compared to market rates.
➤ Always collect a proper GST bill and purchase invoice.
According to industry experts, the BIS CARE app remains one of the most reliable methods for verifying genuine hallmarked jewellery. Buyers can enter the HUID code in the app to confirm whether the jewellery details match official BIS records.
Rising Consumer Awareness
Jewellery associations and consumer rights groups have urged people not to rely only on physical hallmark stamps. They say awareness and digital verification are becoming increasingly important to prevent fraud.
Officials also stress that not all jewellers are involved in such scams and many reputed BIS-registered jewellery stores continue to follow proper hallmarking standards and quality checks.
Government Efforts
India made hallmarking mandatory for gold jewellery in several categories to improve transparency and protect consumers from fraud. The Bureau of Indian Standards (BIS) has also increased inspections and enforcement against illegal hallmarking operations in recent years.
Experts believe stronger monitoring, consumer awareness, and strict action against counterfeit hallmarking networks will be essential to maintaining trust in India’s gold jewellery market.
They advise buyers to verify every purchase carefully, especially during wedding and festive seasons when gold sales usually increase significantly.
