You may have seen the term “Nubbin” trending online something about a futuristic brain chip or micro-wearable device. Here’s what you need to know:
Fiction: A Clever Marketing Stunt
Nubbin originally emerged as part of an elaborate marketing campaign for Black Mirror Season 7. A fictional tech firm called TCKR Systems promoted a brain implant that could let users relive memories or explore virtual consciousness.
The campaign included:
- A sleek website
- Fake emails and LinkedIn profiles
- Stylized TikTok videos mimicking real testimonials
At one point, many people genuinely believed this technology existed until Netflix revealed it was all fiction
Reality: Miniature Health Wearables (the Other “Nubbin”)
In another context, “Nubbin tech” refers to real-life compact health gadgets microsensors that can discreetly monitor biometric data such as heart rate, hydration, or even glucose levels. These devices are real and increasingly used in healthcare, fitness, and workplace safety
Final Word
Nubbin the brain chip? Not real.
Microsensor wearables? Real and growing fast.
So while one version was a clever TV promo, the other is part of tangible innovation in health tech an important distinction worth knowing.
