The Hyderabad City Security Council (HCSC), in collaboration with the Hyderabad Traffic Police and Hyderabad City Police, has announced an innovative campaign inviting citizens to take part in a creative movement for road safety awareness.
Through the “Arrive Alive” initiative, citizens are encouraged to create short, impactful Instagram Reels on various road safety themes and stand a chance to win Cash prizes. The campaign aims to inspire responsible driving behavior and promote safer roads across Hyderabad.
Participants can choose from six critical road safety topics:
🚫 Drunk & Drive
🪖 Helmet Safety
📱 Mobile Phone Driving
🚦 Signal Jumping
↔️ Wrong Side Driving
🛵 Triple Riding
The top three winners will receive attractive cash prizes ₹25,000, ₹15,000 and ₹10,000, respectively. The winning reels will also be featured on HCSC’s official social media pages, giving participants a platform to showcase their creativity and civic responsibility.
Winners will be felicitated on stage during the upcoming Arrive Alive event to be held on November 14, 2025, at LB Stadium, Hyderabad.
The last date for submission is November 12, 2025, and participants must tag @hyderabad.hcsc and use the official hashtag #ArriveAlive while uploading their reels.
A senior police official emphasized that this campaign is part of a larger vision to make Hyderabad’s roads safer through public participation and awareness. “Every citizen plays a role in ensuring that every journey ends safely,” the official said.
Together, the Hyderabad Police and HCSC aim to transform civic awareness into a cultural habit fostering a city where responsibility, safety, and community spirit drive every ride.
